When I was a teenager living in London, David Ogilvy was our intense, yet intensly charming next-door neighbor. We were living in well-heeled Knightsbridge while my father was directing the film Pope Joan (where I got the pleasure of bringing tea to Lawrence Olivier every morning). At 14, how was I to know that the handsome pipe-smoking English gentleman next door was a genius, having single handedly invented modern consumer marketing - called, in those days: ADVERTISING.

So I may be biased, but David Ogilvy was a bit of an advertising sevant.

At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.

Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice.

f you aspire to be a good manager in any business, this seminal work is a must-read.