CLUB NORTHWEST
Brand Identity
The Challenge
Asante Medical Center’s new line of walk-in clinics represented a paradigm shift in how immediate, non-emergency health care could be provided, and they wanted a campaign to match: a fun, non-serious look at the everyday ailments we’ve all experienced.
The Solution
The first step was targeting the top ailments that people go to non-emrgancy clinics for, then devloping creative to fit around that. Our art department re=worked the logo for broadcast television, while our pre-production team scouted locations and coordinated to working sets. Finally, pulling from OSF, the Ashland Cabaret, and the Camelot theaters made casting a breeze.
CLUB NORTHWEST
Brand Identity
The Challenge
Asante Medical Center’s new line of walk-in clinics represented a paradigm shift in how immediate, non-emergency health care could be provided, and they wanted a campaign to match: a fun, non-serious look at the everyday ailments we’ve all experienced.
The Solution
The first step was targeting the top ailments that people go to non-emrgancy clinics for, then devloping creative to fit around that. Our art department re=worked the logo for broadcast television, while our pre-production team scouted locations and coordinated to working sets. Finally, pulling from OSF, the Ashland Cabaret, and the Camelot theaters made casting a breeze.
