LIVBAR

Marketing Playbook

The Challenge

George Fox University’s Marketing & Communications department needed an upgrade to their Majors & Minors website, taking the emphasis off their desktop web presence, and moving it to an enticing and easy-to-use mobile design.

The Solution

This project presented challenges on several fronts that anyone who’s ever worked in corporate setting will understand: The new interface had to stay true to the George Fox brand; there were a substantial number of differing opinions which had to satisfied; and the user experience needed to stay fluid without sacrificing any information that was already in place.