THE WISDOM OF THE GREAT WALL STREET AD MEN

From Ogilvy to Draper, these giants knew a thing or three about the ad game.

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” - Leo Burnett

“Nobody has ever built a brand by imitating somebody else's advertising.” - David Ogilvy

“The greatest thing you have working for you is not the photo you take or the picture you paint. It’s the imagination of the consumer. They have no budget. They have no time limit. And if you can get into that space, your ad can run all day.” - Don Draper

“Nobody who ever bought a drill actually wanted a drill. They wanted a hole.” - Theodore Levitt

“There are a lot of great technicians in advertising, and unfortunately, they talk the best game. They know all the tricks, but there’s one little rub. They forget that advertising is persuasion, and persuasion is not
a science, but an art.” - Bill Bernbach

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” - David Ogilvy

“Advertising is based on one thing - happiness. And you know what happiness is? It's a moment before you need more happiness.” - Don Draper

“Spend 50% of your time writing the headline.” - Juice Bailey

“When executing advertising, think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you instantly disappear.” - John O’Toole

“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarine. The manufacturer who dedicates his money to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” - David Ogilvy

“Products are made in the factory, but brands are created in the mind.” - Leo Burnett

"What you call love was invented by guys like me - to sell lipstick." - Don Draper