TRAVEL MEDFORD
Visitor & Tourism Campaign
The Challenge
Travel Medford needed a rebrand. Badly.
After two years of marketing to the young under-thirty crowd, they realized tourism revenue actually required working families - and the dollars they generate.
Travel Medford needed a new concept and attitude, something that went beyond the usual “Come Visit Medford!” approach that had left them stagnent.
Travel Medford
DAYS GO BY
Travel Medford
THE GRAPE
The Solution
We created a six-part campaign which ran across the western states, as far away as Hawaii. It focused on the best Southern Oregon has to offer, reflected through the eyes of family - showing the beauty, the simplicity, and the wonder of this amazing place we call home.
Production took place over 6 weeks in multiple locations across Southern Oregon, with casting, scheduling, andlocation coordination performed like a game of 3D chess.
Travel Medford
SUMMER
Travel Medford
HUNGER
Travel Medford
FAMILY
Travel Medford
HER MAJESTY
TRAVEL MEDFORD
Visitor & Tourism Campaign
The Challenge
Travel Medford needed a rebrand. Badly.
After two years of marketing to the young under-thirty crowd, they realized tourism revenue actually required working families - and the dollars they generate.
Travel Medford needed a new concept and attitude, something that went beyond the usual “Come Visit Medford!” approach that had left them stagnent.
The Solution
We created a six-part campaign which ran across the western states, as far away as Hawaii. It focused on the best Southern Oregon has to offer, reflected through the eyes of family - showing the beauty, the simplicity, and the wonder of this amazing place we call home.
Production took place over 6 weeks in multiple locations across Southern Oregon, with casting, scheduling, andlocation coordination performed like a game of 3D chess.
Travel Medford
DAYS GO BY
Travel Medford
FAMILY
Travel Medford
THE GRAPE
Travel Medford
SUMMER
Travel Medford
HUNGER
Travel Medford
HER MAJESTY