CHEVROLET / GMC

Broadcast • Print • Social • Radio

The Challenge

Asante Medical Center’s new line of walk-in care clinics represented a paradigm shift in how immediate, non-emergency health care could be provided. Their internal research showed that people didn’t respond to overly serious, or fear driven marketing, and so wanted a campaign which took the opposite approach: a fun, non-serious look at the everyday ailments we all experience.

TC Chevy
THE GALLOWAY CAMPAIGN

SO Chevy Dealers
100 YEARS

The Solution

This series of short vignettes bypassed traditional broadcast television, opting instead for a massive, strategic roll-out on social media, a trend we’re seeing more and more with major corporations.

Logistics involved heavy casting, set design, construction and art direction, as well as wardrobe coordination. with production taking five days, and post production spanning two weeks.

Southern Oregon GMC
WINTER’S CALLING

Airport GMC
CRAZY

Airport Chevrolet
PROMISE CAMPAIGN

SO Chevy Dealers
COLORS