SO GOODWILL

Corporate Identity / Fundraising

The Challenge

Travel Medford needed a rebrand. Badly.

After two years of marketing to the young under-thirty crowd, they realized tourism revenue actually required working families - and the dollars they generate.

Travel Medford needed a new concept and attitude, something that went beyond the usual “Come Visit Medford!” approach that had left them stagnent.

Providence Festival Of Trees
FINDING SANTA

The Solution

We created a six-part campaign which ran across the western states, as far away as Hawaii. It focused on the best Southern Oregon has to offer, reflected through the eyes of family - showing the beauty, the simplicity, and the wonder of this amazing place we call home.

Production took place over 6 weeks in multiple locations across Southern Oregon, with casting, scheduling, andlocation coordination performed like a game of 3D chess.

Providence Festival Of Trees
BEST PARTY EVER